Balance of Flavor,
for Boar’s Head

Client / Boar’s Head
Agency / Hill Holliday
Original Score / Cleod9 Music

Project Background
Our original score for Boar’s Head Hummus featured a 30 second hero spot and 15 second cutdown.
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This custom track went through several iterations. We tried a classic jazz approach, bossa-nova, even worldly percussion (since hummus is so global). Ultimately, we landed on a classical track with energetic strings and orchestral percussion paired with cinematic SFX.