Your Next,
for BF Goodrich

Client / BF Goodrich
Agency / Reunion Originals
Music / Cleod9

Project Background
For this global brand campaign, we provided music for an array of assets: 60s, 30s, 06s and a four minute brand film.

The process started with a music brief and vision board. We discussed the visuals/mood of each spot, which included adventure hype, regional sounds, and contemporary beats. Afterwards, we sent the editor a folder of curated music and helped highlight key tracks for particular scenes. Lending our voice early in the process helped tie a cohesive, sonic-thread across the campaign.