BlueMoonGarnish,
for Blue Moon

Client / Blue Moon
Agency /Mischief
Music & Sound / Cleod9

Project Background
Comedy in advertising is such a tightrope, but Mischief seems to always strike the right balance.

This 60 second spot was trickier than expected. The music had to be “on the nose” yet thoughtful, playing into the BlueMoonGarnish Farmer narrative.

We went with simple, acoustic-guitar picking, paired with a few piano chords and light strings to emphasize the “sincerity” in these fake farmer’s voices. Is it a little cliche? It sure is, that’s the point.