This Is How We Live,
for Cavenders

Agency / Balcom
Production / Ultralite Films
Original Score / Cleod9

Project Background
Balcom Agency hired us to score Cavender's new campaign, This Is How We Live. It featured three 30 second broadcast spots and a brand film showcasing the Western spirit and American lifestyle.

This project was a beast, in the best sense of the word. We created three custom scores, unique to each spot. Every track we built featured its own style, genre and mood —ranging from classic western, country twang to gritty rock.

This is also one of our most proud projects to date. The campaign took home seven gold, three silver awards and Best In Show at the Texas “District 10” Addy Awards. It was also celebrated in five different categories by the American Advertising Federation (AAF), winning silver awards in each division, including original music. Read more about it here.