Is Chris Paul Retiring,
for State Farm

Client / State Farm
Agency / Highdive
Music / Cleod9

Project Background
Highdive initially asked us to pull tracks from our music library. The original reference was You Make My Dreams (Come True) by Hall & Oats…creatives wanted something bouncy and upbeat.

After seeing a rough cut, we thought it would be fun to infuse a little soul into the bouncy vibe. So we sent them options inspired by TGIF theme songs from the 90s (think Family Matters), which gave the spot a whole new dimension.